APA Style

Perreault, William D., McCarthy, E. Jerome, Cannon, Joseph P.. (2012). Essentials of Marketing . New York: McGraw-Hill.

Chicago Style

Perreault, William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of Marketing. New York: McGraw-Hill, 2012. Text.

MLA Style

Perreault, William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of Marketing. New York: McGraw-Hill, 2012. Text.

Turabian Style

Perreault, William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of Marketing. New York: McGraw-Hill, 2012. Print.