APA Style
Haig, Matt. (2011).
Brand Failures : The truth about the 100 biggest branding mistakes of all time (2nd ed.).
London:
Kogan Page.
Chicago Style
Haig, Matt.
Brand Failures : The truth about the 100 biggest branding mistakes of all time.
2nd ed.
London:
Kogan Page,
2011.
Text.
MLA Style
Haig, Matt.
Brand Failures : The truth about the 100 biggest branding mistakes of all time.
2nd ed.
London:
Kogan Page,
2011.
Text.
Turabian Style
Haig, Matt.
Brand Failures : The truth about the 100 biggest branding mistakes of all time.
2nd ed.
London:
Kogan Page,
2011.
Print.