APA Style
Keller, Kevin Lane. (2013).
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed. PDF ed.).
New Jersey:
Pearson Education.
Chicago Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed. PDF ed.
New Jersey:
Pearson Education,
2013.
Electronic Resource.
MLA Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed. PDF ed.
New Jersey:
Pearson Education,
2013.
Electronic Resource.
Turabian Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed. PDF ed.
New Jersey:
Pearson Education,
2013.
Electronic Resource.