APA Style

Kumar, V., Reinartz, Werner. (2018). Customer relationship management : concept, strategy, and tools (3rd ed. PDF ed.). Berlin: Springer.

Chicago Style

Kumar, V., Reinartz, Werner. Customer relationship management : concept, strategy, and tools. 3rd ed. PDF ed. Berlin: Springer, 2018. Electronic Resource.

MLA Style

Kumar, V., Reinartz, Werner. Customer relationship management : concept, strategy, and tools. 3rd ed. PDF ed. Berlin: Springer, 2018. Electronic Resource.

Turabian Style

Kumar, V., Reinartz, Werner. Customer relationship management : concept, strategy, and tools. 3rd ed. PDF ed. Berlin: Springer, 2018. Electronic Resource.