APA Style

Sarstedt, Marko, Mooi, Erik. (2019). A concise guide to market research : the process, data, and methods using IBM SPSS Statistics (3rd ed. PDF ed.). Berlin: Springer.

Chicago Style

Sarstedt, Marko, Mooi, Erik. A concise guide to market research : the process, data, and methods using IBM SPSS Statistics. 3rd ed. PDF ed. Berlin: Springer, 2019. Electronic Resource.

MLA Style

Sarstedt, Marko, Mooi, Erik. A concise guide to market research : the process, data, and methods using IBM SPSS Statistics. 3rd ed. PDF ed. Berlin: Springer, 2019. Electronic Resource.

Turabian Style

Sarstedt, Marko, Mooi, Erik. A concise guide to market research : the process, data, and methods using IBM SPSS Statistics. 3rd ed. PDF ed. Berlin: Springer, 2019. Electronic Resource.