APA Style
Walker Jr., Orville C., Mullins, John W.. (2014).
Marketing strategy : a decision focused approach (8th ed.).
New York:
McGraw-Hill Irwin.
Chicago Style
Walker Jr., Orville C., Mullins, John W..
Marketing strategy : a decision focused approach.
8th ed.
New York:
McGraw-Hill Irwin,
2014.
Text.
MLA Style
Walker Jr., Orville C., Mullins, John W..
Marketing strategy : a decision focused approach.
8th ed.
New York:
McGraw-Hill Irwin,
2014.
Text.
Turabian Style
Walker Jr., Orville C., Mullins, John W..
Marketing strategy : a decision focused approach.
8th ed.
New York:
McGraw-Hill Irwin,
2014.
Print.