APA Style
Cravens, David W., Piercy, Nigel F.. (2013).
Strategic marketing (10th ed. International ed.).
New York:
McGraw-Hill.
Chicago Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing.
10th ed. International ed.
New York:
McGraw-Hill,
2013.
Text.
MLA Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing.
10th ed. International ed.
New York:
McGraw-Hill,
2013.
Text.
Turabian Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing.
10th ed. International ed.
New York:
McGraw-Hill,
2013.
Print.