APA Style
Kotler, Philip, Armstrong, Gary. (2014).
Principles of marketing (15th ed. Global ed.).
Tokyo:
Pearson.
Chicago Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
15th ed. Global ed.
Tokyo:
Pearson,
2014.
Text.
MLA Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
15th ed. Global ed.
Tokyo:
Pearson,
2014.
Text.
Turabian Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing.
15th ed. Global ed.
Tokyo:
Pearson,
2014.
Print.