APA Style

Kotler, Philip, Keller, Kevin Lane. (2016). Marketing management (15th ed. Global ed.). Tokyo: Pearson.

Chicago Style

Kotler, Philip, Keller, Kevin Lane. Marketing management. 15th ed. Global ed. Tokyo: Pearson, 2016. Text.

MLA Style

Kotler, Philip, Keller, Kevin Lane. Marketing management. 15th ed. Global ed. Tokyo: Pearson, 2016. Text.

Turabian Style

Kotler, Philip, Keller, Kevin Lane. Marketing management. 15th ed. Global ed. Tokyo: Pearson, 2016. Print.