APA Style

Alsem, Karel Jan. (2019). Applied strategic marketing : a step by step approach . New York: Routledge.

Chicago Style

Alsem, Karel Jan. Applied strategic marketing : a step by step approach. New York: Routledge, 2019. Text.

MLA Style

Alsem, Karel Jan. Applied strategic marketing : a step by step approach. New York: Routledge, 2019. Text.

Turabian Style

Alsem, Karel Jan. Applied strategic marketing : a step by step approach. New York: Routledge, 2019. Print.