APA Style

Lucas, Gavin. (2011). Guerrilla advertising : more unconventional brand communication (2nd ed.). London: Laurence King Publishing.

Chicago Style

Lucas, Gavin. Guerrilla advertising : more unconventional brand communication. 2nd ed. London: Laurence King Publishing, 2011. Text.

MLA Style

Lucas, Gavin. Guerrilla advertising : more unconventional brand communication. 2nd ed. London: Laurence King Publishing, 2011. Text.

Turabian Style

Lucas, Gavin. Guerrilla advertising : more unconventional brand communication. 2nd ed. London: Laurence King Publishing, 2011. Print.