APA Style
Semenik, Richard J., Allen, Chris T., O'Guinn, Thomas C., Kaufmann, Hans Rudiger. (2012).
Advertising and promotions : an integrated brand approach (6th ed.).
United States:
South-Western Cengage Learning.
Chicago Style
Semenik, Richard J., Allen, Chris T., O'Guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotions : an integrated brand approach.
6th ed.
United States:
South-Western Cengage Learning,
2012.
Text.
MLA Style
Semenik, Richard J., Allen, Chris T., O'Guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotions : an integrated brand approach.
6th ed.
United States:
South-Western Cengage Learning,
2012.
Text.
Turabian Style
Semenik, Richard J., Allen, Chris T., O'Guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotions : an integrated brand approach.
6th ed.
United States:
South-Western Cengage Learning,
2012.
Print.