APA Style
Mullins, John W., Walker Jr., Orville C., Boyd Jr., Harper W.. (2008).
Marketing management : a strategic decision-making approach (6th ed.).
New York:
McGraw-Hill Irwin.
Chicago Style
Mullins, John W., Walker Jr., Orville C., Boyd Jr., Harper W..
Marketing management : a strategic decision-making approach.
6th ed.
New York:
McGraw-Hill Irwin,
2008.
Text.
MLA Style
Mullins, John W., Walker Jr., Orville C., Boyd Jr., Harper W..
Marketing management : a strategic decision-making approach.
6th ed.
New York:
McGraw-Hill Irwin,
2008.
Text.
Turabian Style
Mullins, John W., Walker Jr., Orville C., Boyd Jr., Harper W..
Marketing management : a strategic decision-making approach.
6th ed.
New York:
McGraw-Hill Irwin,
2008.
Print.