APA Style

Berger, Arthur Asa. (2008). Seeing is believing : an introduction to visual communication (4th ed.). New York: McGraw-Hill.

Chicago Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill, 2008. Text.

MLA Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill, 2008. Text.

Turabian Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill, 2008. Print.